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Hello from Mr. Vijay Wankhede!

Mr. Vijay Wankhede- an entrepreneur, business consultant, writer, speaker and investor has come again this time with Part 2 of Paid Marketing in which you will know the Types of Paid Marketing. Read the blog know the Types of Paid Marketing and select the right strategy for your business.


Types of paid marketing

There are four basic forms of paid marketing read the blog and know the brief description of each with its own benefits:

Paid search marketing-  Paid search marketing is also called as search engine marketing (SEM), it serves text and image Advertisements to the users searching on platforms such as Bing & Google .

Paid social media marketing: This paid Marketing allows brands to focus/ target social media users with Advertisements based on their Preferences, interests and interactions.

Display marketing: this paid Marketing is similar to SEM, in this display networks serve Advertisements to the site visitors. Retargeting technology can Specifically target the users based on their browsing history.

Influencer marketing: this is helpful for B2B and B2C, where such marketers can work with influencers –who are people with large social Followers – to strategically promote product/ service/ offerings in a more Personalised manner.


Every single type of paid marketing strategy offers a unique and specific purpose at different steps of the users/ buyer’s journey. Paid marketing today is considered a best marketing strategy and practice. Using and implementing paid Marketing for Promotional activities ensures users in various channels to convey the message to a large crowd.


Hope this blog would be helpful for you all! If you still have some doubts about any topic or need any help in your business journey you are free to contact us. We are here to help you to give you complete business assistance and Consultancy and to take your business to new heights.

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